Visual identity study for a fictitious client in the real estate market. I developed the whole concept, from naming to marketing strategy.
![](https://cdn.myportfolio.com/b0a08bca-e925-46b8-a749-4c6b108b619c/05a40158-5ef2-4f11-a7bc-b7cc273e3cd9_rw_3840.png?h=229b799d6ab190ee2dfe055f123b1338)
![](https://cdn.myportfolio.com/b0a08bca-e925-46b8-a749-4c6b108b619c/1f41f6c9-220c-4e1a-87d1-4e9fbcbb8fdf_rw_1920.png?h=ff37e2f7578ad61592123a988ba5946e)
![](https://cdn.myportfolio.com/b0a08bca-e925-46b8-a749-4c6b108b619c/3bac899c-d6df-4e4e-8425-0b79398aa368_rw_1920.png?h=6a4a9010de75b82d952c6fc478fe8087)
![](https://cdn.myportfolio.com/b0a08bca-e925-46b8-a749-4c6b108b619c/357099fb-701e-4b01-889e-bfb942bc292d_rw_1920.png?h=1534ece76a1a006d334f6db9ce12a088)
![](https://cdn.myportfolio.com/b0a08bca-e925-46b8-a749-4c6b108b619c/88d628c8-5068-4377-8401-fd7bd7930687_rw_3840.png?h=fe7268463a1e8f65aa1ade4f5de9cefd)
![](https://cdn.myportfolio.com/b0a08bca-e925-46b8-a749-4c6b108b619c/e938b4d4-7c47-4d28-94d4-ccb91d03cdaf_rw_1920.png?h=4391c7c41bc6c4caa908c2a69dccd599)
![](https://cdn.myportfolio.com/b0a08bca-e925-46b8-a749-4c6b108b619c/c434e012-8f12-42ea-a8c8-aa50e04df13a_rw_1920.png?h=846dece49ea5104d9e4a217b73229ac9)
![](https://cdn.myportfolio.com/b0a08bca-e925-46b8-a749-4c6b108b619c/19591007-f9bd-4ef3-981b-838afafa9633_rw_1920.png?h=d262a4c07ce873f1f512192cd0da4bc2)
![](https://cdn.myportfolio.com/b0a08bca-e925-46b8-a749-4c6b108b619c/59d441b6-f2b9-4c6e-b812-879a121f77ec_rw_1920.png?h=ae91976737fcfe80604d15d15e35910e)
![](https://cdn.myportfolio.com/b0a08bca-e925-46b8-a749-4c6b108b619c/86938739-2354-49ee-a107-a14a1cd2eb41_rw_1920.png?h=670a052fb0159635908bfa5f092de40e)
Estudo de identidade visual para cliente fictício do mercado imobiliário. Desenvolvi todo o conceito, desde o naming até a estratégia de marketing de divulgação.